Ivvi is the sub-brand of Coolpad which is now owned by LeEco. Coolpad is one of the major OEM’s in China and is in the smartphone business for more than a decade. But in the recent years, the sales of their own brands have gone down when compared to newly established brands. Last year, LeEco brought a minor share in the company and in 2016, it had increased the investment making it the major shareholder. Earlier this month, Coolpad & LeEco launched the Cool1 smartphone running on Android powered eUI.
Unlike Coolpad smartphones, Ivvi branded devices are majorly available through online stores. In April 2016, it had launched its latest mid-range device Ivvi i3 powered by Snapdragon 430 chipset and 4GB of RAM. It is well known for the Ivvi K1 Mini which is touted as the world’s most slimmest smartphone by measuring just 4.7mm thickness. Now the company has launched its latest smartphone called Ivvi Max in China. The device sports a 5.5-inch display with HD (1280 x 720 pixels) resolution.
Most of the device at this price range comes with Full HD resolution, whereas Ivvi opted for just an HD resolution display. Under the hood is an unknown quad-core processor clocked at 1.3GHz. It includes 3GB of RAM and 32GB of internal storage. The Ivvi Max comes with MicroSD slot with the help of hybrid SIM slot where the user can either opt for MicroSD card or secondary SIM. The device still runs on Android 5.1 Lollipop with customised UI on top, whereas the Android 7.0 Nougat is officially launched today.
In the camera department, there is a 13MP rear camera with LED flash and a 5MP front camera for selfies. The dual SIM device also offers 4G LTE connectivity along with VoLTE support. It is backed by a 4,000mAh non-removable battery that can easily last more than a day of usage. The Ivvi Max measures 155 x 76 x 8 mm and weighs 177.6 grams. The device is priced at 1199 Yuan and will be available only in Gold color. The Cool1 priced at 1099 Yuan came with much better specifications and we don’t expect both these device to be launched outside of China.