According to the latest report from Counterpoint which focuses on smartphone shipments from April to June 2019 in India has reached a new record. The shipments in the country have grown to 37 Million during the second quarter this year which is a new record for the second quarter. According to the report, the growth is because of the numerous launches and also with the price cuts on the older devices along with channel expansion for all the brands.
The report further mentioned that the top five smartphone brands contribution has reached the highest ever level in the second quarter this year. The brands like Realme, Asus, OnePlus and HMD’s Nokia were the fastest growing brands year on year. The OnePlus shipments have reached an all-time high in the second quarter that has put the company on the list of top ten for the first time.
Tarun Pathak, who is the Associate Director has said that the Brands with focus on offline channels expanded to online channels with online-exclusive series. Furthermore, the brands which were just online-exclusive are now focussing on the offline channel also by partnering with offline retailers. Brands are also launching multiple series to expand into new product tiers.
For the county like India, the sweet-spot for consumers has moved to Rs. 10,000 to 20,000 price band which will remain the biggest contributor in the India Smartphone segment this year. Brands have been focussing on bringing the latest premium-level specification that includes multiple cameras, full-screen displays and more which also bring interest in the customers.
Xiaomi has maintained the top position with 28 percent of share similar to its last years Q2 report. To follow in the list is Samsung, Vivo, Realme, and Oppo. While the smartphone market has grown over the years, the feature phone market has gone down drastically. About 39 percent annually is a big decline for feature phones considering now everyone is inclined towards smartphones. Comment in the section below if you have more queries on the same and stay tuned to PhoneRadar for more.