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Google Launches New Shopping Search Experience in India



Tech Giant Google has unveiled its new shopping search experience for Indian users which will let its users personalize their shopping by easily filtering from multiple retailers. By this the users can easily find offers and filter for the products that they are looking for. This will be available for all the Google products and Google also provides a made-to-browse experience on the shopping home page.

Google has also extended the Merchant Centre to Hindi and the shopping tab in the Google searches will let its users to also post queries in English as well as Hindi and show products lists, local store inventory, prices, reviews from multiple retailers. The new feature will provide smart features like price drops and also a collection of many popular products on Google. The experience will also be available for entry-level phones as a Progressive Web App.

After spring Google Shopping homepage, the users from India will see plenty of products which are relevant to the users (According to Google) and also shows the trending product from various categories. It will also show the best deals for its users to buy from and you will see categories like book, watches, phones, clothes and more. The user can filter the products using the filter on the shopping tab based on the brand or type.

If the user visits a page of a specific product, they can see prices of that product from different stores also. Google is showing these prices only from online retailers and it is also planning to extend its service to office retailers also. This will be doing by signing retailer access to Merchant center and make their product feed available to Google.

Google lens will be integrating with Google Shopping and if the user clicks a product in the real world, using Google Lens, they will be getting relevant results to find similar products. Google has also revealed that the idea behind Google Shopping is to increase the number of users who make purchases online. In India, only one-third of the users have made an online purchase out of 400 million Internet users. With this launch, it will support the entire retail ecosystem from shopping sites and large retailers to small local shops. Comment in the section below if you have more queries and stay tuned to PhoneRadar for more.


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