Today at PhoneRadar we have something exclusive that you might want to read. Finally, we have the all new Flipkart’s Billion Branded Smartphone dubbed as Capture+ that features some interesting hardware combination. The brand is going to launch a Dual-Camera Smartphone that’s going to sell in India from 15th November, comes with Unlimited Cloud Storage option which is something unique. Apart from this the phone would come with a full HD resolution, a fingerprint scanner on the back and would be running on the Android Nougat out of the box.
Do make a note that Flipkart is betting big on the 130 Service Centers in the 125 cities & towns across India during the launch itself keeping that as one of the major differentiators when compared to other new brands. The brand has already shared a few teasers on the Social Media confirming these specifications but we shall only know when the product is officially launched.
Earlier – August 26th – In the last few year’s, Flipkart had introduced several private label brands called Citron, Digiflip, and Flipkart exclusive through its online stores. With the low sales, the company had killed all these three brands, but their products are still available to purchase on their website. In December 2016, the company also launched a new brand called SmartBuy to sell the products under electronics and home categories. However, the Indian e-commerce giant is still working out on the private labels to bring in the additional revenue.
Last month, the company add a new brand called Billion under its private labels. Flipkart is diversifying this new Billion brand by calling it ‘Made for India’ brand. Under this new brand, the company will be launching high quality ‘Made in India’ products. Just like the earlier private labels, the Billion products will be sold exclusively through Flipkart. Now, the latest news is that Flipkart will soon unveil smartphones under their own brand. While there is no confirmation, these new smartphones might come from the newly announced Billion brand.
We expect these private labeled smartphones to cost lower than the competition. Since Flipkart own’s few other Indian online stores like Myntra, Jabong, and eBay India; the smartphone will have all these apps pre-installed. With eKart, the logistics arm of Flipkart, the smartphones might get express service in terms of delivery and after sales support. Also, these smartphones will be competing with the other Flipkart exclusive smartphones from the brands like YU, Samsung, Xiaomi, Lenovo, Motorola, and others.
Key reasons for the launch of private labeled smartphones:
- Idea would be self-branded products
- Discounted Offering
- Promoting Flipkart brands through pre-installed apps
- Quicker delivery
- Competing with their own Super Phones list
On the other hand, Amazon has tasted success with its several private labels like Amazon Basics, Amazon Echo, & Happy Belly. While the global presence is one key factor, the Amazon also offers high quality products that are on par with the incumbent brands and costs cheaper than the competition. Even the company sells Fire branded tablets, smartphones, and TV STB’s at relatively much cheaper price than the competition. While the Fire Phone is a failed attempt, the Fire Tablets are popular just because of the combined deals and dirt cheap pricing.
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The official details about the Flipkart smartphones will be known in the coming days. Stay tuned on Phone Radar for more details!