Asus Zenfone Zoom with 13MP Optical Zoom Camera Launched in India for Rs 37,999

Asus, the Taiwanese manufacturer has launched its latest Zenfone Zoom handset in India for Rs 37,999. The device a camera dedicated phone originally announced couple of months back. It comes with 3X Optical Zoom, that is, one of a kind 13-megapixel camera featuring an optical zooming capability. The company is also offering a bundle priced at Rs 39,999, which would include a ZenFlash and Tripod for the smartphone.

The Zenfone Zoom comes with a 5.5-inch Full HD Display, covering it for protection is the corning gorilla glass 3. Under the hood, it is powered by the Intel Atom Z3590 Quad-core chipset that is clocking at 2.3GHz. Alongside is the PowerVR G6430 acting as the graphical processing unit of the device, it is supported by the massive 4GB of RAM and 128GB of internal storage. Meanwhile, it also has an expansion slot for microSD card up to 128GB.

Talking about the camera, it is the USP of the device; the rear camera module has a 13-megapixel image sensor, which is to say it’s quite an average in resolution. But don’t underestimate the power it holds when featured with a 3X optical zoom, Laser Autofocus, dual-tone LED Flash and Optical Image Stabilization. It is said to be world’s thinnest 3X Optical Zoom module sporting an innovative 10-element HOYA lens arrangement. This time, around the company, uses the PixelMaster 2.0 technology, which should improve the night capture ability. Talking about the front facing camera, it is a 5MP module with f/2.0 aperture.

The device runs on the Android Lollipop 5.0 version based ZenUI, which promises better user experience. The connectivity options include 4G LTE, Wi-Fi, Bluetooth, GPS and microUSB 2.0 port. It measures 12mm including the camera bump and weighs 185 gram including the 3000mAh capacity non-removable battery. It would be available for purchase in two different colors, Pure Black and Ceramic White with Pure Leather Back. At first, it would be exclusively available on Flipkart, the online e-Commerce site while later it would be made available at ASUS exclusive offline stores.