The Ad Blocking is one of the hot topics of 2015, even with the latest iOS 9 Apple had added the ad blocking options into their Safari browser. Talking about Android devices, there are many third-party apps available on Play Store that block the ads on both Chrome and Firefox browsers. As of now only 2% ad-blocking are happening on mobile devices, and we can see exponential growth in mobile ad-blocking starting from 2016.
Today ASUS had confirmed to integrate AdBlocking software into their proprietary browser on every device that will be launched starting from early 2016. This partnership makes ASUS the first ever Android smartphone manufacturer to officially use AdBlock software. In 2013, Google had started removing Ad Blocking apps from the Play Store, but there are available via third-party app markets and developers official websites.
Commenting on the partnership with ASUS, AdBlock Plus co-founder and CEO Till Faida said,
“We’re extremely happy to team up with ASUS, the first major hardware manufacturer to integrate ad blocking into their mobile devices. This is another call for innovation in the ad industry—a call getting louder by the day.”
Since lot many websites come with annoying and malware ads, the AdBlock filters out all the ads and shows only the website content. There are few adverts called ‘Acceptable Ads’ that are allowed by AdBlock software, but they need to match few criteria’s set by AdBlock team. Though these acceptable ads are enabled by default, the users can still choose to disable them. (More info about Acceptable Ads)
A few months back, the beta version of ‘AdBlock Browser for Android’ went live on Play Store and it had already crossed 10 million plus downloads. By using AdBlock software, many websites (including us) lost much of their revenues, since ads are the major source for the publishers revenue. In 2015, AdBlock is responsible for a loss of $21.8 billion revenue and is expected to cost almost $41.4 billion in 2016.
There are almost 198 million users using AdBlock users around the globe which is almost 41% increase when compared to last year. Talking about the manufacturers opting for blocking ads, the main reason is to provide. Since Apple and ASUS have opted for mobile ad blocking, we also expect few more manufacturers to use the AdBlock technology on their devices.
With all these progresses, one thing that can surely be expected are the tremendous changes in the mobile advertising industry to offers more relative and good looking ads.
If you are one of those AdBlock users, please add ‘PhoneRadar‘ to your whitelist.