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Andy Rubin’s Startup Essential Loses It’s Third Executive In Just One Month



If you have been following the news lately, then you might already be familiar with Andy Rubin’s start-up, Essential. Well, the only promising product which we have seen so far from the company is their new Essential Phone, which has a minimum bezel and powerful internals. We had already covered it in detail here. However, for those of you, who were expecting Essential will make a huge name in the smartphone industry, there is a bad news.

It has been reported that Essential is losing a lot of people from the workforce. And we are not talking about mid-management level people, but top executives, who were hand picked by Andy Rubin himself have started leaving the business for an unknown reason. When the team was initially brought together, it was one of the most appealing teams that were ever put together and in fact, it made sense, since a startup like Essential would need a good workforce to compete against the best in the business.

However, since the beginning of the month, the company has lost three executives in total. The first one to leave the team was Brian Wallace, who was VP of marketing. He was followed by Andy Fouche, the head of communications. And now, Liron Damir, head of UX has also announced that he is leaving the team to join the search engine giant, Google. He will join as a head of Google home division, where he will lead the design team responsible for any new products.

With more and more executives leaving the company, things are not looking really promising in the Essential’s end. Also, after successfully revealing the Essential Phone, the company kept delaying it. However, just last week, the company has now announced that they will start shipping the devices in coming weeks. However, since that announcement, we haven’t heard anything about the device from the brand. At this point, we can only hope that things are going good and the devices will start shipping soon in coming weeks as promised. Having said that, let us know your thoughts on this by leaving a comment down below.

Source – LinkedIn


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