Virtual Assistants on smartphones are nothing new as we have a lot of them in the market already. Earlier last year, Google also came up with their own virtual assistant called the Google Assistant. Apple‘s Siri, Amazon’s Alexa are some of the popular ones as well. As a matter of fact, Samsung is also working on an assistant of their own and the company is expected to make it official along with the Galaxy S8 smartphone. Well, talking about virtual assistant and especially Amazon’s Alexa, we have some new reports which say that Huawei‘s next Flagship in the U.S will have Amazon’s Alexa.
The Chinese smartphone manufacturer announced at CES this week that the U.S version of its next flagship will ship with an app that will connect to Alexa. Post this announcement; various analysts have predicted that maybe from now Google has to fight for finding a place for it’s Google Assistant in future smartphones. Quite surprising right? Amazon’s Alexa surprisingly made a lot of appearances, in fact, Alexa was almost everywhere throughout CES 2017 event and many companies including Ford and Whirpool, etc have launched new products with Amazon’s Alexa built into them. This was indeed quite surprising since Google’s new player was the new pretty face in the market.
This adoption of Amazon’s Alexa by one of leading smartphone in the world in their smartphones only indicates that Amazon may have got an early lead over Google in the race of presenting their virtual assistant to as many people as possible in the market. Analysts also reported that since it is still in early stages of adoption, Google must quickly do something about it and take a lead in order to keep them on the top position of the internet search. It has also been predicted that voice assistants could replace keyboards and other input methods as a primary option for users in the future. Hence this is a very crucial period to lose the track.
Analyst Jan Dawson of Jackdaw Research stated that, to an extent when voice assistants are more important than ever and something other than Google’s own assistant taking a lead could be a huge loss for Google in terms of data gathering, training its AI (artificial intelligence), and ultimately the ability to drive advertising revenue. Also, the Amazon’s Echo and Google Assistant face off is nothing new. Both of them are already competing to take a lead as the preferred smart home accessory as well. Talking about Google Assistant, the feature is already available on a variety of different platforms like Pixel smartphones, Allo application, and Google Home. It is expected to debut on Android TVs and Android Wear devices as well in future. With that said, be sure to stay tuned to PhoneRadar for info on this.