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Xiaomi to sell Phones offline in India under Branded Retail Stores

Xiaomi India is officially looking to expand its offline sales in India. The company has announced its partnership with Just Buy Live and Innocomm to expand its offline distribution network in the country. With this partnership, Xiaomi products will be available via large-format retailers like Sangeetha, Big C, LOT Mobiles, Poorvika and several other stores.

According to the company, this will allow it to reach out to over 5,000 offline stores. Just Buy Live is an online distributor that allows retailers, shopkeepers, and corporates to purchase directly from its platform through an e-commerce model. Xiaomi says that the e-distribution model enables Just Buy Live to cut out several distributors in between. Innocomm is the subsidiary distributor arm for Foxconn and it focuses on a direct-to-retail model for distribution.

All Xiaomi branded smartphones including Redmi 2, Redmi 2 Prime, Redmi Note Prime, Redmi Note 3, Mi 5 will be available in major Tier 2 cities with the offline expansion. While its latest model Mi Max will be available in stores from 13 July onwards. The prices of all devices will be similar to the online pricing.

The company has been increasingly focusing on selling its devices on its own, rather through other e-commerce websites. This likely helps the company’s profit margins, as it sells relatively high-end phones for comparatively low prices. Xiaomi already sells it’s smartphones via online mi.com and last year Xiaomi announced that it would invest in setting up an own warehouse and logistics as well. Last year in March, it launched the branded online store “Mi India”, where the company sold accessories and cases initially and later on adding smartphones and other branded products.

Following which the company debuted a beta version of its global Mi store app in India in July 2015. Xiaomi is already doing a great job in selling its smartphones across the globe. With this partnership, it is believed that the company will become one of the pioneer players in the country. The company recently surpassed 110 million unit sales of its Redmi smartphones, which is an excellent number. Let’s see what Xiaomi has in store for us in Future. Stay tuned.

By Karthik Iyer on Tuesday 12th of Jul 2016


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