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New Smartphone brand OKWU to Debut in India with U-Arena tool for interconnecting devices

Every day we see a number of new brands coming up in the market with their own smartphone offerings to the consumers. On the same lines, OKWU, an Indian smartphone company is all set to debut in the country with its new lineup of smartphones. Their smartphones are supposedly designed for the tech-savvy generation, will be powered by the Android operating system, and it is reported that it will be launching in October.

As mentioned earlier, this is an Indian brand based in Noida. If you remember, another company called the Ringing Bells was also from Noida, which was in the news for all the allegations about the Freedom 251 smartphone. They have invested heavily in a plant in Shenzen, China, and it is now reported that they will have assembly plant soon in India. The same will set up by the end of the operating year. So now talking about their devices, the company’s smartphone offerings are pretty unique. Apart from just offering a smartphone, which is capable of making calls and running other apps, these smartphones can actually communicate with other devices. This is more like Internet of Things (IOT), which is an ecosystem of connected devices.

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This smartphone feature opens up countless possibilities as users will be able to control appliances like Monitor, Water heaters and what not. This feature is termed as U-Arena, and it promotes an automated lifestyle. It will come with pre-installed apps which will help it achieve the desired result. According to the company CEO, the brand was conceptualised with a sole motive to help Indian audiences upgrade from a smartphone to smarter phone. The company has constantly been pushing the limits of software technology that goes beyond capacities of the existing brands out there.

Being a smartphone brand from a country like India, where the market is growing at a faster rate, the competition is usually high. There are a variety of other upcoming brands in the country like Intex, Micromax, etc. as well who are also constantly trying to tap the niche market with new products. Stay tuned for more info on these smartphones in future.

By Karthik Iyer on Thursday 25th of Aug 2016


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