Connect with us

Phone News

Reliance Retail brand LYF Sells approx 15 Lakh Phones at Rs 700 Crores in Q2 2016



4G enabled devices are growing rapidly across the globe. And when you talk about India, it is a similar case. On the same lines, if you see some statistical data around this, the results will be quite surprising. Shipment of 4G devices in the country grew 18 percent in Q2 2016. This is a significant increase over 18.2 million in Q2 from 15.4 million units sold in Q1. We are looking at a huge number here. It is expected that about 125 million 4G devices will be sold by the end of this year in total.

Now let’s talk about market share. Of the total shipment, smartphones accounted for about 97.8 percent. This number is followed by data cards which is about 1.6 percent and then the Tablet PCs comes to about 0.6 percent. Undoubtedly 4G enabled smartphones are clearly taking over the market here. The South Korean smartphone manufacturer Samsung, led the smartphone market with about 41 percent market share. Other major players in the countries include Micromax and LYF.

Micromax is one of the oldest players in this category and has about 8.6 percent market share. Whereas LYF, who just entered the market with their budget 4G devices now has 8.5 percent market share. Surprised much? Now let’s do a little math here. Out of the total 18 million devices having 8.5 percent market share is also huge. We are talking about over a million unit sales here. And if you remember, during Q2, most of the LYF devices were selling only in the price range of 4,000 INR to 5,000 INR. So it pretty much comes to over 700 crores in sales. These are just approximate numbers and when a Rs 4,500 is taken as the ASP the total sales of around 700 crores is derived.

1,82,00,000 * 8.5% = 15,47,000 (Total LYF Phones Sold)
15,47,000 * Rs 4,500 = 696.15 Crore

So when we talk about a new player like LYF in the market and getting almost equal share as that of Micromax, who is here in the industry for quite some time now, then there has to be some major back play here. Well, there certainly is. It is none other than the Jio 4G preview offer. These LYF smartphones came with the Jio preview offer and that actually worked out a lot for them. Most of the sales were due to this offer because LYF smartphones by themselves are not something you would be buying. And now with the offer being extended to all the smartphones, it will be interesting to see how the numbers will change in coming quarters. We are yet to receive the actual numbers for Q3, though we have some reports from the offline markets that they were much stronger than the Q2 primarily because of the increase in the JIO userbase. Though post the Jio 4G Announcement these SIM Cards have been offered to any 4G Smartphone which is why the demands for LYF devices have gone down.

Continue Reading

Recommended Video

Connect on Facebook

Top 5

Top 53 months ago

Top Features of the Vivo V7 Plus Smartphone

Vivo has finally unveiled the all-new selfie-centric smartphone dubbed Vivo V7 Plus in India. Though it is the successor to V5...

Top 55 months ago

Top 5 Best Performing Smartphones Under Rs 30,000 You Can Buy in August 2017

2017 has been an amazing year for smartphones. We have seen some really great smartphones launching this year so far...

Top 57 months ago

Top 5 Features of the Panasonic Eluga Ray Smartphone

Panasonic launched the new Eluga Ray smartphone here in India a couple of weeks back. This is yet another offering...

Top 51 year ago

Top 3 Smartphones from UMi you should take a look at

UMi is a Chinese smartphone manufacturing company that has launched a couple of smartphones previously. The smartphone manufactured by the...

Top 51 year ago

Fix Top 5 Pokemon Go Problems like Server Issues, GPS error, Battery Drain

Pokémon Go by Niantic began rolling out to players across the globe, and like all any other new game release,...

Top 51 year ago

Top 5 Features of Samsung Galaxy On5 Pro & On7 Pro Smartphones

The South Korean smartphone manufacturer Samsung, has been doing pretty good job with the budget smartphone lineup. They have introduced...

iPhone 6s - 1750mAh Battery iPhone 6s - 1750mAh Battery
Top 51 year ago

5 Tips to Make your Smartphone Battery Last till the End of the Day

Smartphones are the most useful piece of gadget that we own, which helps us get our jobs done easily. We...

Samsung Galaxy S6 Edge Plus - Top Features Samsung Galaxy S6 Edge Plus - Top Features
Top 52 years ago

5 Most Important Features of Samsung Galaxy S6 Edge+

Samsung fans must be in awe this year, as they’ve got to see two new flagship devices within the span...

Top 5 Missing Features on Samsung Galaxy Note 5 Top 5 Missing Features on Samsung Galaxy Note 5
Top 52 years ago

Top 5 Missing Features on Samsung Galaxy Note 5

Samsung has launched the much-anticipated smartphone ‘Galaxy Note 5‘ with not much improvements over specifications, but you can find the...

Samsung Glaxat Note 5 Featured image Samsung Glaxat Note 5 Featured image
Top 52 years ago

Top 5 – Most Important features of Samsung Galaxy Note 5

Samsung Galaxy Note 5, the biggest announcement by Samsung Mobiles in New York. The features of the device are pretty...