Over the past few years, more and more Chinese smartphone manufacturers have entered the Indian market. This is not necessarily a bad thing since now consumers have a variety of different options to choose from when buying a smartphone. But this might have started to give a tough competition to the top brands currently existing in the country.
Currently, manufacturers like Samsung, Micromax and Intex are doing good in the country with their range of smartphones. Now with growing numbers of Chinese smartphones, these companies are being put to the test. Manufacturers like OPPO, Vivo & Gionee together gained significant market share in the April-June quarter. According to the reports, these three Chinese brands have been doing extremely well as far as the sales are concerned.
They emerged as trade favorites due to a margin payout that’s 5-6% more than what the other mainstream brands offer. Even the Chinese smartphone brand Lenovo expanded their share to 27 percent of total smartphone market in the last quarter. However, Samsung’s share fell to 25.6 percent during the last quarter. And so did Micromax’s and Intex’s shares slipped to 14.1 percent and 8.5% respectively as well. These are significant drop numbers when compared with their overall performance. Although Samsung may have shipped more units, its overall market share narrowed because its growth rate slowed compared to Chinese brands.
Oppo, Vivo, and Gionee are now strong with their mid-ranged smartphone segment. It is also reported that these Chinese brands have a long term plan for India since they are making investments in product service. Also, these brands are bringing in products with better high-end features at affordable prices, and that is more than enough to attract users. Let’s see how this works out in future as all these manufacturers have lots of smartphones lined up for the upcoming year. Also, Samsung is all set to launch its upcoming Galaxy Note 7 on 11th August in India. Stay tuned for more info on this.