The home-grown mobile phone manufacturer, Micromax has launched another entry-level smartphone called ‘Micromax Bolt Q339‘. The device will be exclusively sold through Flipkart for a price of Rs.3,499. It runs on the outdated Android 4.4.2 KitKat while many of the entry-level smartphones are launching with Android 5.0 Lollipop.
With the increased competition at sub Rs.6,000 price range, now the company’ are looking for more affordable devices. Recently the Chinese manufacturers Lenovo, ZTE, Phicomm have launched their most affordable 4G LTE smartphones A2010, Blade Qlux 4G, and Energy 653 respectively in India at a price of Rs.5,000.
Commenting on the launch, Vineet Taneja, CEO, Micromax said, “Created for the discerning Indian consumer, the Bolt Q339 has been launched, this festive season, to empower a wider consumer base with the experience of best-in-class mobile technologies and richer on-the-go internet experience at an affordable price. Bolt Q339 is one of the most affordable 4.5-inch, 3G quad-core devices in the Indian market. We believe that the new offering being available through Flipkart that has a reach across the length and breadth of the country, coupled with Micromax’s trusted product quality and after-sales service track record, creates a compelling proposition to delight the Indian consumer.”
The Bolt Q339 misses the 4G LTE and offers cut-down specifications when compared with the above mentioned devices. It sports a 4.5-inch FWVGA (854 x 480) display and is powered by a Spreadtrum SC7731 quad-core processor clocked at 1.2GHz. It has 512MB of RAM which doesn’t even make use of all the Android features. There is 4GB of internal storage while the end user will get only 2.5GB of space available and it also has a microSD card slot for storage expansion up to 32GB.
As said earlier, the device doesn’t support 4G LTE and the connectivity is only limited to 3G, Wi-Fi, Bluetooth 4.0, GPS/A-GPS, and MicroUSB 2.0. It has a 5MP rear camera with LED flash that can record videos in HD resolution and on the front it comes with a 2MP camera.
The device supports dual SIM dual standby with 3G HSPA support. It has a battery of 1,650mAh that can deliver upto 5.5 hours of talk time and can last upto 280 hours on standby. Even with the limited storage space, the company has included many bloatware apps like Amazon, Chaatz, Cleanmaster, Hotstar, Snapdeal and few others.
With just a little higher price, there better options available in terms of specifications and performance. Even the company’s subsidary brand, YU has recently launched smartphone called YU Yunique for Rs.4,999. It sports some of the best specifications available in the market at that price range.