Coolpad, the Chinese smartphone has teamed up with the top US mobile carrier, T-mobile to launch its cheapest ever 4G LTE smartphone ‘Coolpad Rogue.’ The device is priced at $49.99 and will be available exclusively through T-Mobile online and offline stores starting from September 30. The device runs on Android 5.1.1 Lollipop based CoolLife UI.
Talking about the device, Charlie Parke, VP of Coolpad said, “We are extremely excited that Coolpad can bring our ‘Live Smart’ motto of providing cool technology, easy-to-use interface, affordable prices, and attractive designs to T-Mobile customers.”
Roger Brown, VP of Marketing, T-Mobile said, “The Un-carrier doesn’t just spark industry-leading trends, we’re giving our customers even more options to pick the phone that fits their lifestyle.” He also added “With a $49.99 price point, the Rogue is our first phone from Coolpad and the perfect addition to our affordable Android smartphone lineup this holiday.”
Like the other Chinese manufacturers, Coolpad is also looking for the opportunities to establish its brand in markets other than its home country. Few months back, the company has officially debuted in India with the launch of mid-range Dazen X7 priced at Rs. 17,999 and entry-level Dazen 1 priced at Rs.5,999.
Coming to the Rogue smartphone, the device comes with entry-level specifications which cannot be pointed out because of its pricing. At such a low pricing, one cannot expect full Android experience like capturing photos, multi-tasking, or playing high-end games.
The device sports a 4-inch WVGA (800×480) display and is powered by Snapdragon 210 quad-core processor clocked at 1.1GHz. It has 1GB of RAM and 4GB of internal storage along with MicroSD card slot for storage expansion up to 32GB.
It has a 2MP rear camera with LED flash and VGA front-facing camera. The device support connectivity options like 4G LTE, Wi-Fi, Bluetooth, GPS/A-GPS, and microUSB 2.0. The 4G LTE adoption in the entry-level smartphones is made possible by the Snapdragon 410 and 210 chipsets.
As we earlier reported, 50% of the smartphones shipped in the Q2 2015 have the 4G LTE capability. While the major share is from China and the US when combined occupied two-third of the 4G LTE smartphone shipments. In India, the 4G LTE shipments are grown at 12X annually while in China it is 4X times compared to last year.
Lenovo has recently launched their cheapest 4G LTE capable smartphone Lenovo A2010 priced at Rs.4,990 and is competing against the likes of ZTE Blade Qlux 4G, Phicomm Energy 653, and YU Yunique which are priced at Rs.4,999. With the growth of 4G LTE, we can expect manufacturers to launch more smartphones to attract the budget customers.