Asus will launch Google Tango based ZenFone AR Smartphone at CES 2017

by Nitesh Rathore 1

Asus Zenfone 5 Camera

According to a report, Taiwanese electronics hardware manufacturer Asus will launch its first Google Tango based ZenFone AR (augmented reality) smartphone at upcoming major event CES 2017. The report claims that company’s CEO Jerry Shen said that the new smartphone would support Google Tango. This device will be the second smartphone after Lenovo Phab2 Pro which was first Google Tango device and was revealed in June this year at Lenovo Tech World.

Talking about the Google Tango, it was previously known as Project Tango and was released in June 2014 almost more than two years ago. Tango uses smartphone’s GPS and external signals to measure the position and provides indoor navigation, 3D mapping, etc.

There aren’t many details about the ZenFone AR, nor did CEO revealed the price. He said that the price of the device would be competitive and it will come with advanced functionality. The company is also planning to launch its all-in-one (AIO) VR devices next year in the third quarter. These devices will come with a camera, sensors, and controllers. It will directly take on already available virtual reality devices like HTC Vive and Oculus Rift.

On the other hand, after launching in June, Lenovo Phab2 Pro recently went on sale last week with a price at $500 in retail. It comes with the metal body, Qualcomm Snapdragon 652 octa-core processor, 4GB RAM, 16MP primary camera and huge 6.4-inch QHD display. The rear camera can shoot 4K videos. The smartphone is available on Lenovo’s official website.

Recently Asus launched two variants of Zenfone 3 Max in India with 4100mAh battery starting at INR 13,500. The smartphone comes with the 5.2-inch and 5.5-inch display. There is 3GB RAM, 32GB internal storage and memory card support of up to 128GB on board with the device. It has 13MP rear and 8MP front camera. There is 1.4GHz octa-core Qualcomm Snapdragon processor in the device.

If you don’t know about augmented reality. We want to tell you that there are two types of reality- Virtual reality(VR) and Augmented Reality(AR). The simple definition of these is that Virtual reality just replaces reality means it will generate all the scenes with realistic images and graphics. So you will be immersed in it completely. On the other hand, Augmented reality works as an enhancer and just enhances the reality.

You can also understand it with examples – like Google Glass is an AR device while Oculus Rift is a VR device. Google glass just show more details and notification on the top while Oculus Rift completely washes out the scene and create a new one. If you still have some queries you can ask us in the comment section. For more stay tuned with Phone Radar.

Nitesh Rathore

Nitesh, an Electronics & Communication Engineering graduate always had an interest in blogging. To pursue his interest, he did masters in mass communication & Journalism and worked as Journalist in some leading media groups.

  • Good to see more companies opting for AR based Google Tango! 🙂